With so much at stake, deploying the right platform for your events has never been so critical than today. Likewise, the same business events produced $2.5 trillion in business sales and 26 million jobs. A 2018 Oxford Economics and Events Industry Council study found that corporate events generated over $1.7 trillion in direct spending. In terms of event ROI, the event industry figures are also compelling. And these emerging industry directions should also be addressed adequately by event planners to ensure relevant successful events. Further complicating things is that almost every year, new trends in meetings and even in events technology arise.

However, creating innovative events concepts can be tricky.

In fact, 41% of consumers consider events and experiences as an effective way for them to understand products. This is because being able to offer an engaging, memorable experience helps boost positive referrals and enhance retention rates. For many event planners, the most important thing is providing the best possible experience to every event participant.

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