By thinning the ranks of the creator partnership team, Meta yet again shows how little it cares for the creators that make it successful. Meta Lays off Creator Partnership Staff: Looks like the road to efficiency means less support for creators.

Remember, once you have your expected revenue over time you need to apply a “ Net Present Value” to come up with today’s value (which you can do in Excel or Google Sheets). But how do you know you’re getting a good deal? Matt Gielen from Little Monster shares his home-grown process to value a YouTube back catalog to help you value your videos fairly. Valuing Your Back Catalog: Speaking of Jellysmack, they – along with Spotter – are aggressively renting back catalogs from YouTubers to create monetization scale. Related: the curious tale of short form clips with no long form parents from Garbage Day. It’s just the beginning of how GenAI will help you pinch every last penny from your videos. DM Paul Robert Cary if you want early access. 2 year-old Munch is another contender here, and Jellysmack will soon join the party with a product that presumably expands the auto resizing technology they acquired from Kamua. Still in beta, but you can try ‘em today. That’s a good first step, but what we really want is a tool that gobbles up long-form and poops out short-form. Tubebuddy just released its “ Suggested Shorts” tool, which combs through YouTube videos, evaluates viewership data and then suggests which sections would make great shorts. Pooping Shorts: Auto cutting, clipping and reposting video is about to be democratized.

It’s the second week of April and here’s you what need to know. Plus, genAI ads are in the works from Meta, and Li Jin shares why most NFT projects fail. Meanwhile, Twitter and Substack are at war, and TikTok was fined $16M for exposing children. Meta lays off much of its creator partnership team leaving creators without support.

A new way to value your back catalog and make more money. This Week: Exciting new AI tools to auto-cut, clip and reformat your videos.

Convert a video for twitter