There are solutions for IR routing over cat 6 and other methods but they add expense, complexity, and often underperform. Mounting behind a TV or in a media closet is easier with bluetooth or RF remotes. Your point is completely valid for many users but the problem is that the IR remotes aren't as functional when line of sight is blocked. But I would be interested in a simpler bluetooth remove from Satechi - if the price weren't too high. Logitech Harmony remotes with a hub (the higher-end ones like the 'elite' and 'pro') have bluetooth support for the Apple TV and work well.

Not that it really matters to me, I’m one of those rare few that loves the Siri Remote. That has me wondering though, does anyone make a Bluetooth compatible remote that works with the Apple TV. I have my Apple TV mounted to the back of my TV, for instance. Problem is the IR sensor might not be visible for everyone. I understand the hate some of the ATV remotes get but I don't understand why people don't opt for a different remote if they don't like it. Pick nearly any IR remote of your liking and have the Apple TV learn it. You can use a different remote with it as long it's a reasonably recent model (something like gen 2 or later). Ya know.like a useable one.made for human sized hands. With real buttons for fast forward and reverse. Now if only they'd make one for the AppleTV.

Remote control for macbook air